At the Variety Entertainment Technology Summit director Jon Favreau (Iron Man, Iron Man 2) talked about today’s filmmakers facing a world driven by technology and brand-driven entertainment. The event took place on Monday at the Ritz-Carlton hotel in Marina Del Rey where Mr. Jon Favreau offered a candid assessment of the state of play at the major studios for filmmakers these days.
During his opening keynote moderated by Variety film editor Josh L. Dickey, Mr. Favreau stated that we are dealing with the phenomenon of corporations making decisions based on a set of priorities of making companies money. There is a lot of money on the line, and you have to make them their money back. If you are not making a movie that appeals to children or young males, you do not deserve to be in a movie theatre during the summer.
Mr. Jon Favreau scored at the box office with Marvel Studios’ Iron Man franchise. yet his “Cowboys & Aliens” based on a comicbook starring Daniel Craig and Harrison Ford in the lead didn’t manage to bring the bucks at the box office. A film, in my opinion, was not only full of adventure, but with a fresh and smart concept. The moviegoers instead paid more attention to films like “Transformers: Dark of the Moon” and “The Smurfs.” That’s why his next project is “Magic Kingdom,” for Disney.
Mr. Favreau at the Summit claimed that “Cowboys & Aliens” was not shot and released in 3D by the producers Universal, Dreamworks and Imagine. The film was not even released in China and didn’t get any of the good digital screens here with 300 or 400 seats.
You can read the rest of the article in detail on Variety and I like to thank Mr. Marc Graser, a senior writer for giving me the permission to share this interesting and informative article with Masters of Cinema readers.